Coffee Insights

The RoastAromaJournal

Stories from origin to cup. Insights into the artistry of exceptional coffee, sustainability practices, and the passionate community that makes it all possible.

RoastAroma coffee bag with tape on the one-way valve
Featured
Article
Guide

The Science-Backed Guide to Storing Coffee Beans (Freezer Method Explained)

Tape your valve. Skip the canister. Freeze with confidence. A roaster's step-by-step storage protocol backed by peer-reviewed coffee research.

September 9, 2026
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Latest Articles
Double espresso with golden crema in a white cup on a rustic wooden counter
Guide
September 1, 2026

Does Stale Coffee Work for Espresso? A Roaster's Honest Answer

A specialty roaster explains when months-old beans work for espresso, when freshness matters, and the two-tier stash system that ends the debate.

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A kraft paper coffee bag tied with a dark ribbon bow on a light wood surface
Guide
August 23, 2026

Best Gifts for Picky Coffee Lovers (2026): A Roaster's Honest Guide

A roaster's honest guide to gifts that coffee snobs will actually use. 17 picks organized by the type of coffee lover you're shopping for, plus 5 common gifts to avoid.

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Thumbnail of Tetsu Kasaya's holding up a dripper for his new 10 pour recipe
Recipe
May 31, 2026

Tetsu Kasuya's New "Multi-Pour" Method (2026): The 10-Pour, Super-Coarse V60 Recipe

Tetsu Kasuya's new 2026 "Multi-Pour" method: 20g coffee, 300g water, super-coarse grind (Comandante 40-45 clicks), 10 pours at 96C. Full step-by-step recipe and why it works.

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RoastAroma shelf
Annoucement
May 6, 2026

Coffee Subscription Canada: How We Built a Cross-Country Service Without Compromising on Freshness

We just opened our specialty coffee subscription to anywhere in Canada — roasted Saturday, dispatched Monday, in your hands in 2-4 business days. Free shipping over $60. Here's the freshness math.

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James Hoffman holding two americanos
May 5, 2026

James Hoffmann's Americano Method: A Roaster's Take (and What I'd Add)

James Hoffmann's Americano method works — mostly. A specialty coffee roaster on what he got right, what he missed, and the iced aerocano upgrade.

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Coffee grind size comparison showing different grind sizes from fine to coarse
February 10, 2026

The Complete Coffee Grind Size Guide: How to Dial In Perfect Extraction Every Time

Master coffee grind size with our complete guide. Learn exact settings for espresso, pourover, French press & more. Fix bitter or sour coffee today.

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Every story in our journal reflects our passion for coffee excellence, from the farms where beans are cultivated to the cups that bring moments of joy.