De'Longhi Magnifica Plus (ECAM32070SB) vs KitchenAid Fully Automatic Espresso Machine KF7
Same class, different tax brackets.
About CA$500 apart — the split below is what the gap buys.
De'Longhi
US$899–1,299 · CA$1,195–1,200
The Magnifica Plus is De'Longhi's most capable bean-to-cup to date in this tier, landing between the Evo and the Dinamica Plus in price while punching closer to the latter on features. What…
Full record & live prices →
KitchenAid
US$1,449–1,700 · CA$1,695–1,700
A polished, genuinely quiet super-automatic that holds its own against Jura and De'Longhi at the same price point, with the standout swappable-hopper system making bean rotation easier than…
Full record & live prices →The split
Where they actually differ
On 6 of 10 measures these two tie. The 4 rows below are the entire argument.
Magnifica Plus (ECAM32070SB)
Fully Automatic Espresso Machine KF7
The price
Magnifica Plus (ECAM32070SB) costs less, decisively
CA$1,195–1,200· CA$1,695–1,700
Quiet operation
Fully Automatic Espresso Machine KF7 leads, clearly
Reliability record
Fully Automatic Espresso Machine KF7 leads, clearly
Parts & repair
Fully Automatic Espresso Machine KF7 leads, clearly
Value per dollar
Magnifica Plus (ECAM32070SB) leads, clearly
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The counter’s vote
The Fully Automatic Espresso Machine KF7 is the one the crowd demonstrably buys partly for its looks — we report the vote; the judging is yours.
Magnifica Plus (ECAM32070SB): Understated matte colors with stainless accents and clean touch display; appliance-neutral aesthetic with no design-driven purchasing signals in the record.
Fully Automatic Espresso Machine KF7: Porcelain finishes and Swiss minimalist aesthetic demonstrably drive kitchen-approval decisions; marketed as design object as much as appliance.
Only the Magnifica Plus (ECAM32070SB): a hot-water tap.
Where they tie: milk & steam · shot ceiling · back-to-back drinks · forgiving to learn on · built to last — don’t let a spec sheet invent a difference.
On the counter
The size difference, to scale
So — which one?
Take the Magnifica Plus (ECAM32070SB) if —
- The difference stays in your pocket — or goes into beans
- Every dollar has to earn its place
- Americanos and tea share the counter
Take the Fully Automatic Espresso Machine KF7 if —
- There are sleepers to protect
- It has to just work, every day
- You plan to fix, not replace
Both columns reading true? Take the Magnifica Plus (ECAM32070SB) and put the difference into fresh, roast-dated beans — they move the cup more than this choice will.
Known weak points
Magnifica Plus (ECAM32070SB)
Control board failures, on/off cycling loops, power button assembly faults, grounds bypass into waste bin with error messages, display malfunctions, electronic power faults with parts unavailable through authorized service.
For the row-by-row readers
The whole sheet, side by side
Matching rows fade back — the ink is where they differ.
Magnifica Plus (ECAM32070SB)
Fully Automatic Espresso Machine KF7
Type
Super-automatic (bean-to-cup)
Super-automatic (bean-to-cup)
Heat-up time
42 seconds
—
Steam power
3/5
2.5/5
Brew + steam at once
No
No
Guest recovery
3/5
3/5
Shot quality ceiling
2.5/5
2.5/5
PID temperature control
No
No
Milk system
Integrated carafe (one-touch)
Auto frother
One-touch drinks
18
10
Removable brew group
Yes
Yes
Hot-water tap
Yes
—
Cup clearance
14 cm
0 cm
Workflow demand
1/5
0.5/5
Maintenance
3/5
2.5/5
Noise
3/5
1.5/5
Build longevity
3/5
3.5/5
Dimensions
24.13 × 44.45 × 35.56 cm
25.9 × 36.3 × 46.9 cm
One owner each
“Its menu is larger than those you'll find on similarly-priced options, and the ability to make iced coffee and espresso is a really nice addition.”
“The KF7 is nicely designed and the porcelain color exactly matches our kitchen, controls are intuitive, great customizable options with user profiles make it easy to use when we are barely awake. It operates quietly.”
Wrong match-up? Change one side → — any two on file compare.
Still torn?
This page weighs them against each other. The finder weighs them against your mornings.
Two minutes of questions — milk, noise, budget, space — scored across everything on file. It’s honest when the answer is neither of these.
Take the two-minute finder →