De'Longhi Magnifica Plus (ECAM32070SB) vs Gaggia Velasca
Same class, different tax brackets.
The Magnifica Plus (ECAM32070SB) runs ~27% more (listed in different currencies) — the split below is what the gap buys.

De'Longhi
US$899–1,299 · CA$1,195–1,200
The Magnifica Plus is De'Longhi's most capable bean-to-cup to date in this tier, landing between the Evo and the Dinamica Plus in price while punching closer to the latter on features. What…
Full record & live prices →
Gaggia
US$649–750
The Velasca earns its place as one of the more grind-adjustable entry super-automatics on the market, with 10 ceramic burr settings and the Gaggia Adapting System doing useful work at its pr…
Full record & live prices →The split
Where they actually differ
On 8 of 11 measures these two tie. The 3 rows below are the entire argument.
Magnifica Plus (ECAM32070SB)
Velasca
Milk & steam
Magnifica Plus (ECAM32070SB) leads, clearly
The price
Velasca costs less, clearly
CA$1,195–1,200· US$649–750
Back-to-back drinks
Magnifica Plus (ECAM32070SB) leads, clearly
Push-button convenience
Magnifica Plus (ECAM32070SB) leads, clearly
weakerstronger
The counter’s vote
Looks barely figure in either machine’s record — the counter can sit this one out.
Magnifica Plus (ECAM32070SB): Understated matte colors with stainless accents and clean touch display; appliance-neutral aesthetic with no design-driven purchasing signals in the record.
Velasca: Appliance-neutral industrial design; no revealed preference in purchase talk.
Only the Magnifica Plus (ECAM32070SB): automatic milk texturing.
Where they tie: shot ceiling · ready when you are · reliability record · forgiving to learn on · parts & repair — don’t let a spec sheet invent a difference.
On the counter
The size difference, to scale
So — which one?
Take the Magnifica Plus (ECAM32070SB) if —
- Milk drinks are the daily order
- You host, and drinks come in rounds
- You want a button, not a ritual
- Milk should happen without you
Take the Velasca if —
- The difference stays in your pocket — or goes into beans
The Magnifica Plus (ECAM32070SB) at ~27% more buys real things: milk & steam and back-to-back drinks. If those aren't your mornings, the Velasca does the job and keeps the difference in your pocket.
Known weak points
Magnifica Plus (ECAM32070SB)
Control board failures, on/off cycling loops, power button assembly faults, grounds bypass into waste bin with error messages, display malfunctions, electronic power faults with parts unavailable through authorized service.
Velasca
Grinder failures on dark or oily beans (warranty-voiding issue documented in support literature); water system and thermostat failures documented.
For the row-by-row readers
The whole sheet, side by side
Matching rows fade back — the ink is where they differ.
Magnifica Plus (ECAM32070SB)
Velasca
Type
Super-automatic (bean-to-cup)
Super-automatic (bean-to-cup)
Heat-up time
42 seconds
~1 min
Steam power
3/5
2/5
Brew + steam at once
No
No
Guest recovery
3/5
2/5
Shot quality ceiling
2.5/5
2.5/5
PID temperature control
No
No
Milk system
Integrated carafe (one-touch)
Manual steam wand
One-touch drinks
18
2
Removable brew group
Yes
Yes
Hot-water tap
Yes
Yes
Cup clearance
14 cm
11.5 cm
Workflow demand
1/5
1/5
Maintenance
3/5
3/5
Noise
3/5
3.5/5
Build longevity
3/5
3/5
Dimensions
24.13 × 44.45 × 35.56 cm
25.6 × 44 × 34 cm
One owner each
“Its menu is larger than those you'll find on similarly-priced options, and the ability to make iced coffee and espresso is a really nice addition.”
Wrong match-up? Change one side → — any two on file compare.
Still torn?
This page weighs them against each other. The finder weighs them against your mornings.
Two minutes of questions — milk, noise, budget, space — scored across everything on file. It’s honest when the answer is neither of these.
Take the two-minute finder →